Aegis Media has established a majority equity partnership with Doosra, to form Doosra Brand Communications. Doosra will be headed by Zahir Mirza, a well-known Creative Director in India who has worked with agencies like Mudra, JWT and Lowe Lintas.
Doosra Brand Communications will facilitate, for the first time in India, a unique combination of creative and media, particularly focusing on non-traditional advertising - an area largely ignored in India.
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