FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Holding Corporation, Japan, has entered the Indian electronic ad space with the release of it’s first-ever Television commercial (TVC) in the country featuring Fujifilm's latest digital camera with a super zoom – S 3300.
In a bid to create a cool, young and trendy brand image, Fujifilm is now focusing on actively engaging the Indian audiences through an aggressive ad campaign across various TV channels. Shot in Thailand, the ad is done aesthetically. It showcases the stunning 26x zoom, Smile&Shoot and HD Movie Recording features of S 3300 through an interesting concept.
The company's move to advertise on TV stems from its objective to change the perception of Indian consumers about Fujifilm. The company specializes in digital cameras besides photofilm products. With this TVC and subsequent ads in the campaign, which will be aired on multiple channels, Fujifilm wishes to break the previous perception about the brand. The total marketing spend on this campaign is about 20 crores. To support the TVC campaign and make its presence felt, Fujifilm will also deploy a 360 degree approach including a strong presence to be felt across Print, Outdoor, Radio and Digital mediums.
In a bid to create a cool, young and trendy brand image, Fujifilm is now focusing on actively engaging the Indian audiences through an aggressive ad campaign across various TV channels. Shot in Thailand, the ad is done aesthetically. It showcases the stunning 26x zoom, Smile&Shoot and HD Movie Recording features of S 3300 through an interesting concept.
The company's move to advertise on TV stems from its objective to change the perception of Indian consumers about Fujifilm. The company specializes in digital cameras besides photofilm products. With this TVC and subsequent ads in the campaign, which will be aired on multiple channels, Fujifilm wishes to break the previous perception about the brand. The total marketing spend on this campaign is about 20 crores. To support the TVC campaign and make its presence felt, Fujifilm will also deploy a 360 degree approach including a strong presence to be felt across Print, Outdoor, Radio and Digital mediums.
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