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Sunday, February 5, 2012

DIFFERENT BASIS OF CLASSIFICATION OF ADVERTISNG

1. Geographical Basis:
     a)Global Advertising
     b)National Advertisng
     c)Regional Advertising
     d)Local Advertising

2. Target Group Basis:
    a)Consumer Advertising
     b)Industrial Advertisng
     c)Trade Advertising
     d)Retail Advertising
     e)Professional Advertising
     f) Corporate Advertisng
    
3. Demand  Basis:
     a)Primary (Product) Demand Advertising
     b)Selective (Brand) Demand Advertising

4.Advertising Of Services
     a)Hotel Service
     b)Education Services
     c)Transportation Services
     d)Financial Services

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