ADVERTISING - Main Component of Promotion

• Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action.

• Advertising is a paid form of Non personnel presentation of Goods & Services by an identified sponsor.
• It is Basically Marketing a product to mass level of target audience.
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• Effective Advertising
  
  
  1. Consumer Awareness/ Reach
  2. Consumer Recall Value/Visit
  3.  Actual Sales      
   
•      Types of advertising
  1)    Celebrity branding
  2)    Street Advertising
  3)    Coffee cup Advertising
  4)    In-store Advertising
  5)    Billboard advertising
  6)    Press advertising
  7)    Covert advertising
  8)    Online advertising
  9)    Radio Advertising
  10) Infomercials
  11) Television advertising
  12) Print advertising
  
  
   
• Examples of Advertising:
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

• Top Advertising Companies of India:
  1.    J Walter Thompson India
  2.    Adyaadvertiser.com
  3.    Mudra Communication  Pvt. Ltd
  4.    FCB-UIKA Advertising Ltd.
  5.    Lowe Lintas India
  6.    Rediffusion-DY & R
  7.    Crayons Advertising and Marketing Pvt. Ltd.
  8.    Euro RSCG  Advertising Pvt. Ltd
  9.    Madison Advertisng Pvt. Ltd.
  10. Sasi Advertising Pvt. Ltd.
  11. Ogilvy And Mather
  12. McCann – Ericson India Ltd.
  13. Leo Burnett India Pvt.Ltd.