'UTV STARS – the official channel of Bollywood' which went on air recently on 19th August, 2011, has garnered a phenomenal response from audiences nationwide in a very short span of time. In just 4 weeks, UTV Stars has acquired No.1 spot in the Bollywood genre.
According to a data provided by TAM for week 38,within four weeks of its launch, the channel is ahead of its competition, in the Bollywood Entertainment genre with 23.5 GRPs (HSM 1MN+ 15-24), which makes it the leader in the genre.
From the time of launch, the channel has enjoyed a robust audience loyalty (derived from the TSV measure) which is already 30% above competition, a fact that can be attributed to the superior content on the channel.
According to a data provided by TAM for week 38,within four weeks of its launch, the channel is ahead of its competition, in the Bollywood Entertainment genre with 23.5 GRPs (HSM 1MN+ 15-24), which makes it the leader in the genre.
From the time of launch, the channel has enjoyed a robust audience loyalty (derived from the TSV measure) which is already 30% above competition, a fact that can be attributed to the superior content on the channel.
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