SNAPSHOT OF TRAVEL AND TOURISM SECTOR IN PRINT AD

• Print ad volumes of ‘Travel & Tourism’ sector decreased by 1% during H1 ‘2010 compared to H1 ‘2009.
• Maximum advertising of ‘Private/International’ tourism in Print during H1 ‘2010.
• ‘Kesari Tours’ was the number one advertiser of ‘Travel & Tourism’ sector in Print during H1 ‘2010.
• More than half of ‘Travel & Tourism’ sector advertising in ‘Metro’ Newspapers during H1 ‘2010.

Volume Growth of Travel & Tourism sector in Print

• During H1 ‘2010,’Travel & Tourism’ sector has seen de growth of 1% in its Print ad volumes compared to same period in 2009.

Share of Government and Private/International advertisers
in Travel & Tourism sector in Print

• ‘Private/International’ tourism had the highest share i.e.80% of overall advertising share of ‘Travel & Tourism’ sector in Print followed by ‘Government’ tourism ads with 20% share during H1 ‘2010.

Top advertisers of Travel & Tourism sector in Print

• ‘Kesari Tours’ with 14% share was the top advertiser of ‘Travel & Tourism’ sector in Print during H1 ‘2010.’Cox & Kings India Ltd’ and ‘Kuoni Travel (India) Pvt Ltd’ with 9% and 8% share followed at the 2nd and 3rd position respectively during H1 ‘2010.

New Brands of Travel & Tourism sector advertised in Print

• ‘Kesari Marigold Tours’, ‘Kesari Apple Pi’ and ‘Cox Kings Anand Yatra’ were the top 3 new brands advertised under ‘Travel & Tourism’ sector in Print during H1 ‘2010.
• 3 of the top 10 list of new brands of ‘Travel & Tourism’ sector advertised in Print belonged to ‘Kesari Tours’ during H1 ‘2010.

Advertising of ‘Travel & Tourism’ sector in Newspapers
and Magazines was in the ratio of 94:6 during H1 ‘2010

Share of Travel & Tourism sector in Metro/Non Metro/
Mini Metro Newspapers

53% of ‘Travel & Tourism’ sector advertising in ‘Metro’ Newspapers followed by ‘Non Metro’ and ‘Mini Metro’ Newspapers with 31% and 15% share respectively during H1 ‘2010.