FCB-Ulka Advertising Ltd

Founded in 1873, Foote, Cone and Belding is the world’s third oldest agency and a part of the Inter-Public Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries.

Draftfcb+Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop Draftfcb+Ulka hit the top ten within the first decade. Draftfcb+Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies Draftfcb+Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.

Draftfcb+Ulka’s commitment has always been to create advertising that works in the market place. Advertising that is noticeable. Advertising that is relevant to the potential buyer, not necessarily the seller. Advertising that reflects the brands needs and not the agency’s personality.

Today 53 of Draftfcb+Ulka brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when Draftfcb+Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focused advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, Draftfcb+Ulka is seen as a turnaround specialist. An agency that does brand building and more.

Some of the recent ads made by FCB-Ulka:

Naukri.com
Hero Honda
Santoor Glycerine
Sunfeast Golden Bakery
Tata Indicom
99 acres.com
Amul
ICL
Indica Vista
John Players

Some of FCB-Ulka’s Classic Ads:

Amul Manthan
Tata Indica
Operation Flood
Whirlpool
Zee Cinema